China's Online Video Market in the Middle of Transition to Paid Subscribers, Self-Produced Content

China is set to reverse the course of history and again defy expectations. iQiyi, an on-demand video streaming service, expects their advertising revenue to account for only half of their total revenue for 2016.

Subscription prices are relatively low, from 15 RMB to 25 RMB per month. However, Vice President of iQiyi, Yang Xianghua, told Jiemian (article in Chinese) the average revenue per user was 20 times more than revenue from advertising.

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