Hulu Brings E-Commerce to Living Room TV Screens

Hulu, which announced the launch of its new live service, also told its advertisers and media buyers about new commercial and measurement opportunities available on the streaming service.

Working with Brightline, Hulu is introducing a new on-TV, shoppable ad unit designed for the living room where 75% of Hulu watching takes place.

The new T-commerce ad unit will let viewers engage directly with a commercial and make a purchase. For example, during an ad for a film, a personalized location-based overlay would provide the ability to buy tickets to nearby movie theaters via connected TVs.

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